In a move shaking up the world of sports memorabilia, Fanatics has announced its upcoming venture into the production of trading cards and stickers for the Premier League, effective from the 2025/26 season. This development marks a significant change in the landscape of the sports collectibles industry, with Fanatics stepping back into the limelight after losing the licensing rights to Panini, who will continue their partnership with the league until May 2025.
Fanatics, renowned for acquiring the esteemed Topps brand in January 2022, currently holds licensing rights for various prestigious sports leagues and events, including the NBA, NFL, UFC, and Formula 1. Moreover, the company’s existing agreements with the Bundesliga and UEFA Club Competitions hint at its expanding presence in the European market. With the addition of the Premier League, home to six out of the world’s ten most valuable soccer clubs, Fanatics is primed to make a massive impact, appealing to a global fanbase and solidifying its position in the sports memorabilia arena.
Will Brass, Chief Commercial Officer of the Premier League, lauded the partnership with Fanatics, emphasizing the company’s dedication to innovation and expertise in enhancing fan engagement through collectibles. David Leiner, President of Trading Cards at Fanatics Collectibles, elaborated on the strategic move towards strengthening the trading card market in Europe, a region historically inclined towards sticker collecting. Leiner also highlighted the Premier League’s keen interest in Fanatics’ holistic approach to collectibles and their success in fostering strong relationships with top athletes such as Tom Brady and Ronald Acuna Jr.
Furthermore, Fanatics’ existing collaborations in the realm of e-commerce and licensed apparel with The FA and various Premier League clubs signal a deeper integration into the fabric of English football. The newfound partnership with the Premier League promises to redefine the collectibles landscape, elevating the experience for fans worldwide with a more extensive and engaging collecting journey set to commence in the 2025/26 season.
This momentous shift in the world of sports memorabilia is poised to energize collectors and fans alike, offering a fresh perspective on the beloved pastime of trading cards and stickers. Fanatics’ entry into the Premier League space heralds a new era of innovation and excitement in sports collectibles, promising enthusiasts a captivating and immersive experience unlike any other. The 2025/26 season is already shaping up to be a game-changer for collectors around the globe as Fanatics takes the reins in the world of Premier League card and sticker licensing.
