Topps, known for its collectible trading cards, has struck a significant deal with Disney Consumer Products that will bring beloved characters from Disney, Pixar, Marvel, and Star Wars to trading cards worldwide. This newly expanded partnership allows Topps, a division of Fanatics Collectibles, to produce physical and digital trading cards featuring iconic characters from these popular franchises.
The milestone agreement grants Topps global rights to create trading cards for Disney, Pixar, and Marvel for the first time on such a massive scale. Notably, this collaboration with Disney dates back to 1977, with a long-standing global collaboration on Star Wars collectible cards that has enchanted fans for decades.
The first product to launch under this expanded partnership will be Topps Finest X-Men ’97 in early 2025. Set to coincide with the increased interest in the X-Men franchise, this release will mark a pivotal moment for Topps as it makes its entry into global distribution of Marvel trading cards.
The partnership between Topps and Disney extends beyond physical cards to include digital collectibles for Disney, Pixar, Marvel, and Star Wars franchises worldwide. While Topps has previously released digital collectibles through specific apps, this new agreement significantly broadens their physical product offerings, particularly in the US market.
According to Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, the collaboration with Topps aims to bring storytelling from all their brands to card collectors globally, catering to enthusiasts of all ages.
David Leiner, President of Trading Cards at Fanatics Collectibles, emphasized the shared commitment to enhancing the fan experience through innovation. With a focus on fan engagement and a track record of success with Star Wars cards, including recent releases, the strengthened partnership is set to bring new and exciting innovations to collectors.
While Topps has a history of producing trading cards for Disney, Marvel, and Star Wars in the EMEA region, this expanded agreement signals a significant move into the US market and other regions. By combining Disney’s captivating storytelling with Topps’ expertise in collectible trading cards, the partnership aims to create innovative products that resonate with fans worldwide.
Collectors can anticipate a fresh range of trading cards celebrating the magic of Disney, the imagination of Pixar, the thrill of Marvel superheroes, and the legendary adventures from the Star Wars universe. This collaboration promises new designs, unique collectibles, and immersive experiences for trading card hobbyists.
In conclusion, this expanded partnership between Topps and Disney Consumer Products represents a new chapter for trading card enthusiasts, offering unprecedented access to some of the most iconic characters and stories in entertainment history. Get ready to embark on a journey through the worlds of Disney, Pixar, Marvel, and Star Wars through these exciting trading card collections.
