Lululemon, the trendy athletic wear brand, has struck a partnership with sports merchandise giant Fanatics to revolutionize fan apparel for the National Hockey League (NHL) enthusiasts. The spectacular line is set to make its grand entrance on October 29, creating a buzz that is hard to ignore.
This exclusive collection, a brainchild of Lululemon and Fanatics, promises to redefine fan attire, promising a mix of high-quality, performance-driven pieces that seamlessly blend fashion and function. The collaboration is a celebration of the shared love for hockey that both companies hold and their desire to offer something unique to fans across the league.
Celeste Burgoyne, President, Americas, and Global Guest Innovation for Lululemon, expressed the brand’s passion for the game, stating, “We’re big hockey fans at lululemon, and we know our guests are too. This partnership with Fanatics and the NHL allows us to introduce high-quality, performance, and loungewear to hockey fans who share our passion for the game.”
The initial lineup will feature 11 NHL teams for the upcoming 2024-25 season, with plans underway to extend the collection to cover all 32 teams by the following season. Fans can expect to see a fusion of Lululemon’s iconic pieces tailored for both men and women, with team logos adorning popular items like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.
Brian Jennings, NHL Chief Brand Officer, also chimed in on the collaboration, expressing confidence that the premium collection will strike a chord with fans across various retail outlets and online platforms. The unique campaign featuring NHL Players and their partners is expected to captivate fans in team stores, select Lids stores, and on NHLShop.com.
The collaboration has also sparked excitement within the NHL players’ community, with Chicago Blackhawks rookie Connor Bedard being named the NHL’s Calder Trophy winner for the 2023-24 season and now proudly serving as a Lululemon ambassador. Bedard, along with other prominent NHL stars like John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone, are at the forefront of the creative campaign that showcases the premium fan apparel line.
Andrew Low Ah Kee, Fanatics Commerce CEO, emphasized the importance of delivering a new gameday experience to hockey fans through style and comfort, stating, “With hockey season underway, we’re excited to collaborate with Lululemon to bring a new gameday experience to fans everywhere, connecting them with the teams they love through style and comfort.”
The launch will shine a spotlight on select teams for the initial release, including the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks, and Vegas Golden Knights. The array of options caters to fans of various teams, ensuring there is something for everyone.
Fans can get their hands on these exclusive pieces at designated Lids-operated stores across different locations, adding to the excitement surrounding the collaboration. With the collection set to drop imminently, NHL fans have something to look forward to this season, thanks to the innovative partnership between Lululemon and Fanatics that promises to elevate the gameday experience like never before.
