In a thrilling announcement made from Las Vegas and Tempe, Arizona on May 15, 2024, McFarlane Toys and the Ultimate Fighting Championship (UFC) have declared a new licensing alliance that is set to revolutionize the world of collectibles. McFarlane Toys, a renowned leader in the collectibles industry, is teaming up with the world’s premier mixed martial arts organization, UFC, to introduce a unique series of intricate figures.
This collaboration is not just about physical figurines; it transcends into the digital realm, catering to a diverse range of collectors. The partnership, facilitated by UFC’s licensing partner IMG, will give rise to meticulously crafted 6-inch figures that encapsulate the essence of UFC’s most memorable athletes and their iconic moments inside the octagon. These figures will be made available both as tangible pieces for traditional collectors and in digital format for those inclined towards virtual collectibles.
Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, expressed his enthusiasm for this groundbreaking partnership. “UFC has evolved into a powerhouse brand in the sports arena, captivating millions of fans globally with its electrifying events,” McFarlane stated. “Designing authentic, detailed figures that capture the intensity and vigor of UFC matches is an exhilarating prospect for us, and I am eager to witness the joy these figures bring to fans.”
Tracey Bleczinski, the adept Senior Vice President of Global Consumer Products at UFC, also shared her thoughts on this exciting collaboration, emphasizing the profound connection UFC enthusiasts have with the sport and their demand for genuine and high-quality merchandise. “Teaming up with McFarlane Toys, known for their excellence in crafting intricate collectible figures, is a perfect match for us. We are thrilled to breathe life into our athletes in a manner that resonates with and delights our fans,” Bleczinski remarked.
The upcoming line of UFC collectible figures is scheduled to hit the market in the fall of 2024, with availability slated for both online purchase and in selected retail outlets worldwide. Fans will also have the opportunity to access digital products through a bespoke platform at mcfarlanetoys.digital, fostering a seamless fusion between physical collectibles and digital assets.
This innovative collaboration promises to elevate the collectible experience for UFC aficionados, offering them a novel avenue to connect with their beloved athletes and relive the adrenaline-pumping moments of the octagon through meticulously designed, high-quality collectible figures. Whether fans prefer the tangibility of physical figures or the versatility of digital collectibles, this partnership between McFarlane Toys and UFC guarantees a captivating and immersive experience for collectors worldwide.
