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Fanatics and Sotheby’s Partnership Revolutionizes Sports Card Market

Today marks a groundbreaking moment in the world of sports card collecting as industry giants Fanatics and Sotheby’s announced their partnership, set to redefine the high-end market. This collaboration heralds a new era for collectors, offering them a chance to engage in exclusive auction events where prized sports cards valued at $100,000 or more will change hands.

One of the key features of this partnership is the introduction of Fanatics Collect, a revolutionary collectibles marketplace slated for launch later this summer. This platform, poised to replace the PWCC brand, is designed to provide enthusiasts with a dynamic space to buy and sell cards. Additionally, the Fanatics Collect marketplace will house auctions, a Buy Now platform, secure vaulting facilities, and partnerships with authentication and grading entities to ensure the legitimacy and quality of items.

The inaugural auction to kick off this collaboration is scheduled for September in New York and will showcase a remarkable PSA 8 1948 Leaf #79 Jackie Robinson card. This particular card holds immense historical value as the only legitimate rookie card of the legendary baseball player, set against the backdrop of one of the most iconic post-war card sets. Renowned for its vibrant design and association with a roster of Hall of Famers, this card is expected to attract significant attention from collectors worldwide.

Nick Bell, CEO of Fanatics Collect, stressed the broad impact and cultural significance of this partnership, aiming to enhance the visibility of these prestigious items on a global scale. Brahm Wachter, Sotheby’s Head of Modern Collectibles, echoed this sentiment, expressing enthusiasm for the collaboration’s potential to propel the trading card market to new heights through innovative exhibitions and engaging events.

The Fanatics and Sotheby’s partnership symbolizes a pioneering leap forward in the evolution of the trading card community, promising a future filled with innovation and increased accessibility for collectors of all levels. With plans to introduce features such as peer-to-peer trading, AI concierge services, and digital collectibles, Fanatics Collect is poised to emerge as the go-to online destination for sports card enthusiasts seeking rarity and quality in their collections. This collaboration pushes the boundaries of the sports collectibles market and sets a new standard for the industry as a whole.

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